About me
I’m a product designer based in Istanbul 🇹🇷, with roots stretching back to Persia. I design and ship products used by millions, with a focus on turning complex workflows into simple, habit-forming experiences that improve activation, retention, and conversion.
For 8+ years, I have led end-to-end work across web, desktop, mobile, and extensions. I care about measurable outcomes, not just polished UI. I use research and product analytics to find the biggest drop-offs, design for repeat behavior, and validate improvements through experiments and cohort analysis. My work has improved early activation, boosted multi-week retention, increased feature adoption, and supported revenue growth in sales-led environments.
I work comfortably from strategy to execution. I can translate business goals into clear product bets, map flows and interactions, and deliver systems that scale. With a background in front-end and iOS development, I collaborate closely with engineers and can quickly turn ideas into MVPs or high-fidelity prototypes that are ready to build.
I have designed across languages from Persian to English and collaborated with distributed teams across time zones from Vietnam to Canada.
Outside of work, you might find me diving into the silence of the sea or enjoying life with my Persian cat.
Experience
Toggl
Sr. Product Designer
May 2020 – May 2025
Divar
UX Designer
Apr 2019 – May 2020
IranServer
UX/UI Designer
Apr 2018 – May 2020
Green Web
UX/UI Designer
Mar 2013 – May 2018
And many more...
Connect
Also, feel free to get in touch with me, or meet if you're by any chance in Istanbul.
In my life...
I'm out walking the streets, sitting in cafes in my spare time, and reading my favorite books. Other than that, I love 
Cats, 
Dogs, 
Pizza, 
Cooking, 
traveling and 🤿 Scuba diving
Fun facts
I like communicating in memes / I have a 6-year-old Persian cat / I'm 6 months younger than my official DOB / I'm good at making impressions.
© Milad Safarzadeh • Designed by myself (duh!)